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Coke and Content Marketing: Three Key Concepts
Earlier this year, Coke revealed details of how it plans to use content marketing to help achieve its goal of doubling global consumption of the drink by 2020. The videos at the bottom of the post walk...
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Content marketing: the oompa loompa problem
I’ve been reading Econsultancy’s excellent content marketing strategy report. The report highlights the fact that, while many companies see content marketing as being increasingly important, few are...
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Create content that Google loves
Jeff Bullers has compiled some great advice for ensuring that your content is high-quality and loved by Google. Jeff has culled and curated the points below from Google’s blog posts and they provide an...
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Lunchtime lectures: The marketing playbook has changed
Have a spare half-hour free? I recommend taking a look at Brian Halligan’s excellent and very accessible video series ‘The Marketing Playbook has Changed‘ on the Inc website. Through these quick...
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